What we offer Develop your professional career working with one of the major brands in the fashion industryOpportunity to accelerate the pace of digitalization & eCommerce growth through advanced technology, business intelligence, and analytics.Driving high-impact insights enhancing decision-making across the entire organization.Driving brand equity and digital sales through enhanced digital experiences.Interaction with senior business and eCommerce leaders on regular basis to drive their business towards impactful change.Become part of a fast-growing international and diverse team.What you will do Conception, design and development of our 1st party data strategy in the Customer Data Platform based on performance-oriented key figure analyses. Understanding complex business processes and translating business goals and marketing activities into taxonomy, meaningful data segmentation and key results for overarching Omnichannel activities. Identify strategically important data, establishment of key customer segments in the Customer Data Platform (CDP) with a focus on automated and personalized omnichannel campaigns and the delivery of customer-centric marketing activities. Interface between omnichannel business departments and data science team to translate business requirements into data, modelling and and AI analysis requirements. Supporting channel specific campaign management in identifying and configuring new user segments/audiences in our CDP.Evaluation of customer and event data to better understand customer behavior along the customer journey to derive optimization potential for omnichannel touchpoints and channel specific marketing activities. Creation of reports & dashboards, generating insights from data and communicating results effectively to stakeholders. What you'll bring Successfully completed studies in the field of business engineering, media management, computer science or comparable. In-depth knowledge of Marketing systems and technologies (especially in CDPs, Web Analytics, Data Quality & Management, Tag Management Systems & Data Layers)3-5 years of professional experience in an agency or specialist marketing area.Experience in designing data models and tracking concepts. Strong skills in machine learning, data mining & exploratory data analysis.Strong conceptual, analytical and strategic skills, ability to easily understand the issues of your internal customers and to lead your tasks with relevance and operational efficiency.You are technically savvy, creative and have communication skills to bridge cross-departmental international teams.
