ABOUT THE JOB The core of your role will be liaising with a wide variety of stakeholders to support and shape strategic business initiatives through the application of data and insight, drawing on knowledge from App Analytics and other teams (e.g. Musement, Web analytics, customer analytics and commercial analytics) where applicable. You will be involved in exploration of business-wide projects that relate to digital product analytics and will involve working alongside other analytics teams within the business (Musement, Customer and Commercial) to develop insight and solutions as a holistic group. In relation to analytics availability, you will be responsible for creating targets for the App product teams, actionable reports, and dashboards to monitor Group-wide performance. Taking an educational/support approach, you will encourage self-service by stakeholders using clear reports by training non-analytical experts like Product owners, UX experts etc. You will enable embedding analytics into cross-functional agile delivery teams by working on the Analytics framework along with other digital analysts in the organisation.You will be working alongside Digital Analysts embedded within pods to drive cross product/pod insights and will have opportunity to support and shape the development of our multiple apps and features by working closely with UX, Design, POs. and App implementation specialists to gather Analytics requirements for new features and provide detailed analysis when delivered.You will develop and share best practice for conducting feature analysis or A/B tests focussing on: Hypothesis generation by working along with POs, DX expertsCreating a test plan based on the hypothesisWriting Dev requirements along with implementation expertsEnsuring the test/feature is deployed correctly and the data is validatedTest measurement: Calculation sample sizeTest durationUsing various approaches to calculate significance like Baysian, t-Test, Chi-squareUnderstating of type I and Type II errorsDegree of freedomInterpreting resultsInterpreting results: assigning value if successful, else learn and iterate.You will also be responsible for coaching stakeholders to achieve greater analytical understanding and adoption of data-driven digital change. ABOUT YOU Experience in using enterprise level digital analytics solutions, ideally Big Query using SQL or Adobe Analytics, GA360.Experience manipulating and analysing data through SQL for Big Query, R or Python, and a basic understanding of statistics.Appreciation and/or implementation experience of digital analytics data collection methods in AppExperience with visualisation tools (Tableau, Spotfire, Data Studio…).Data analysis. Comparing data sets, identifying valuable customer segments, spotting trends, seeking reasons for reduced conversion rates. Presenting the results as insights and recommendations at a business level.Proven stakeholder management abilities with ability to educate and drive changeNumerate and analytical mind set with a focus on the commercial benefits of making changesExcellent communication and presentation skills, including ability to communicate complex data effectively to a variety of audiences via a variety of means (visual, verbal and written)Passion for data and delivering meaningful insightInterest in the travel industry and digital technology/ developmentsUnderstanding of digital data collection techniques and limitationsStrong interpersonal skills and teamwork focusStrong learning agility with enthusiasm to learn and develop new skillWider knowledge of digital technology (outside of analytics) preferable ABOUT OUR OFFER Fantastic holiday benefits including discounts, special offers and the ability to purchase additional 'TUI time off'Health and Wellbeing support in five key areas – Financial, Health, Social, Community and CareerDiscretionary Bonus SchemePrivate Medical Insurance, single cover with option to add dependantsPermanent Health InsurancePension scheme and life assurance ?We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That's why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click to find out more. We love to see your uniqueness shine through and inspire the future of travel.? If you would like to read more about what Diversity & Inclusion means to us simply visit If you require any further information regarding this opportunity, please email Your application is important to us and we aim to get back to you shortly after the closing date
