About the department: The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
Responsibilities: Plan in line with business objectives and Global Marketing Strategic Guidelines. Plan and Lead execution of European Level Events, conducting post event analysis to understand effectiveness of action and feed insights internally. Develop and manage regional advertising/digital campaigns across local market, in conjunction with Dealers. Provide Digital assets for local market use and ensure usage and support at time of national based campaigns. Supervise Dealer Marketing Plans and Monitor execution from Dealer Partners. Provide valuable inputs for the construction of the European Marketing Plan and monitor competitor activities (Product & financial benchmarks, monthly installments, new campaigns….). Develop and manage local advertising and PR campaigns in conjunction with appointed agency with the support of the PR Manager. Supervise relations with press, media, agencies, digital influencers in relation with the operational support of the PR Manager… and ensure visibility of the brand and product stories. Conduct post event analysis to understand effectiveness of action, and feed this information into the marketing plan process Collaborate with and support the European PR and Events team when planning activities in Local market in relation with the PR Manager. Foster, grow and nurture relations with digital media and social influencers Be a brand Ambassador and work always with the Customer in mind. Actively engage Actively engage and Collaborate on any European event or activity as needed. Your profile: Solid Experience in Automotive industry or Branded Retail Products; 5+ years of experience in roles related to Marketing management in Automotive business. Excellent Digital skills. Customer-oriented mindset. Excellent communications and interpersonal skills. Able to prioritize and work proactively with efficient time management skills. Resilient and open minded. Results oriented, Ability to work to deadlines, hands on approach, motivated to get results. Effective and eloquent communicator in English and Polish language mandatory (Other European languages and/or Mandarin Chinese would be a plus). Connected with our Mission and a more sustainable Future. We offer: Performance and experience based competitive remuneration, pension plan
25 holidays + option to purchase 5 extra holidays.
Commuting allowance.
Department & company wide teambuilding events.
An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy. Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team
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