The Media Network Manager is responsible for proactively leading all aspects of content development & production, programming, communications and distribution for Red Bull in Portugal. Applies the sharp editorial skills to identify the best stories and create differentiated content and experiences which are "beyond the ordinary" to grow consumer engagement with the Red Bull brand acrossmost relevant 3rd party, Social (TikTok, IG, Twitch, Facebook…) and Owned Media (redbull.com, Red Bull TV). The Media Network Manager provides media & content expertise to complement and evolve the local organization's marketing mix in partnership with Brand, Sports and Culture Marketing, both nationally and globally. Acts as an entrepreneur in the country, building and nurturing most engaged teams, working with the best and most innovative partners, constantly fostering media innovation and development of business opportunities in consumer communication and interaction through digital and traditional media channels.
RESPONSABILIDADES Áreas que combinam com os teus pontos fortes Todas as responsabilidades que te iremos confiar:
Develops, executes and monitors the country's strategic media direction by building year-around engagement plans encompassing:
• Identifying, creating and curating engaging 'beyond the ordinary' content that excites and inspires an evolving consumer base, originating from local marketing assets or the global network
• Building third party distribution partnerships and opportunities
• Defining the strategic role of Red Bull channels in accessing and engaging different audiences
• Ongoing data insights and reporting to assess in real time any shifts in our approach
• Ongoing creative ideation alongside the global and local teams to utilize and complement the
global portfolio with differentiated local stories and media experiences.
Has a deep understanding and passion for the product and for Red Bull's target audiences in order to drive external strategic communications for both.
Intimately knows and understands the local consumers media consumption habits and related media
market.
Has a strong network of production companies and talents, videographers, directors and photographers,
to effectively bring content to life.
Ensures that the local team is aligned with global audience and media strategies across product, events, opinion leaders/influencers, athlete and dancer projects in order to adapt and develop hyper locally relevant plans.
Industry expert who motivates the team to stay ahead of the curve by constantly evolving our story telling and content innovation to optimize our consumers' experience, enabling consumers to engage with our content and brand through most relevant touch points.
Contributes expertise to further develop product, events and athletes/artists projects to tell their stories to bigger audiences. Understands and educates the organization on media consumers and their constantly changing consumption behaviors
EXPERIÊNCIA As tuas áreas de conhecimento e experiência o mais importante para esta função:
A senior media professional with an extensive understanding and connection to the local media market. Minimum of 5 years' experience in Media, Communication, or Strategy in media led companies Minimum of 2 years and a proven track record in leading teams and projects in media and content business (desired) Experience working with media executives on content distribution strategies A strong creative and project management background Proven success in thinking strategically about how to build audience engagement Is a story seeker, editorial thinker and creative mind. Understands different strengths and weaknesses of partner platforms and how to turn them into opportunities. Proven leadership qualities and exceptional presentation skills Excellent at building relationships in all fields of media, digital platforms and entertainment An agile, team player that knows how to get the work done Works with passion and motivates others around them Bachelor Degree in Marketing/Communications is preferred English (required) and Portuguese (preferred) Viagem 10-20%
