At Insurance Company (Permanent), in Lisbon, Portugal Expires at: 2024-04-15 Remote policy: Partial remote Responsible for defining the digital strategy and managing the channels (web/apps) that we provide to our clients. We have more than 150,000 digital customers who value the convenience of accessing their policy documentation, paying their insurance, filing claims, and simulating/subscribing to products online. This digital approach streamlines the administrative work of our business partners (agents and brokers) and is further evidence of our sustainability commitment (paperless). The development of the digital journey for our customers is a priority for us and this position is central to the execution of that ambition. Main Responsibilities: • Define the digital strategy and its respective business plan. • Prioritize and execute the development of the customer area, both on the web and app (Android and iOS), by introducing new functionalities and partnerships (via API/SSO). • Interface with IT professionals responsible for the design, implementation, maintenance, and troubleshooting of the web and app and the business area's testing team. • Promote the use of digital channels in close collaboration with the sales department and business partners. • Develop and execute digital marketing campaigns in collaboration with the marketing, sales, and product departments. Use marketing tools for customer acquisition and retention (e.g., social media, email marketing, paid search, campaigns/promotions, cross-sell, and up-sell). • Develop a multi-channel approach with a robust operational model in collaboration with the customer and operations departments. • Optimize content on the web/app to enhance the customer experience. • Monitor KPIs for the execution of the digital strategy. • Define and monitor the compliance with the business plan and its budget. • Understand market dynamics in the digital space and anticipate developments. • Ensure compliance with the brand and marketing rules. • Ensure compliance with governance, compliance, and regulatory rules. Main requirements In this context, we are looking for a professional with the following characteristics: Proven ability to mobilize the organization for transformation projects; Over 8 years of experience in team and project management; Strong analytical skills, particularly in the digital area; Customer-oriented, both internally and externally; Strong sense of responsibility, organization, and planning; Dynamism, proactivity, creativity, and critical thinking. Required experience/knowledge: 10 to 15 years of experience in software management and development and technological transformation, with a focus on the development of digital channels (web/app); Experience in optimizing digital marketing, SEO, and SEM; Experience working with C-Suite and in matrix organizational structures; Academic degree with a preference for STEM (science, technology, engineering, and mathematics); Proficiency in spoken and written English.
