Digital Marketing Manager page is loaded Digital Marketing Manager Apply locations Remote, Portugal Remote, Canada time type Full time posted on Posted 12 Days Ago job requisition id JR102145 Position Overview:As the lead on all things marketing this role would suit a dynamic individual who will own the development and execution of our marketing plan. In collaboration with both sales and R&D, the Digital Marketing Manager will need to become an expert on our target market, its various buyer personas, and their business challenges.General Marketing ResponsibilitiesWork with our teams to map out how our software solves clients, both current and prospective, challenges.Researching ideal target customers and mapping out competitor suppliers in those accounts,Collaborate with sales to help buyers through their journey and to accelerate deals through the pipeline,Understand our various buyer personas and develop product positioning and messaging that resonates with them,Develop a variety of content, including marketing materials, website content, ROI models, videos, webinars, whitepapers, case studies, success stories, blog posts, etc.Assist in the development of marketing plans for our target market and execute campaigns in collaboration with the rest of the marketing teamManaging external marketing suppliers,Planning, creating, and running digital events or physical events participation, including webinars and conferencesOwning customer quarterly business reviews to maximise the benefit of those meetings to create value for the business and our customersDigital Marketing ResponsibilitiesExecute database, email, social media marketing campaigns.Perform competitive keyword analysis, review and recommend changes to our list of target keywords.Build and maintain our social media presence.Measure and report on the performance of all digital marketing campaigns and assess against goals at the account level,Propose new and creative growth strategies.Plan, execute and measure experiments and conversion tests.Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.Instrument conversion points and optimise user funnels.Evaluate emerging account-based marketing technologies.SKILLS & COMPETENCIES:4+ years of experience in a marketing or digital marketing role2+ years of software product marketing or product management (preferred)Self-motivated and driven personality with the curiosity to learnExceptional writing skills with the ability to communicate technical information to a non-technical audienceStrong understanding of website technologies required.Experience with marketing automation toolsDemonstrable experience managing SEO/SEM, marketing database, email, social media, and display advertising campaignsExpertise in LinkedIn marketing and ABM is a strong bonusHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and mobiliseExperience in optimizing landing pages and user funnels.Solid knowledge of website analytics tools (e.g., Google Analytics, Hotjar, Hubspot).Strong analytical skills and data-driven thinking.Well versed in marketing funnel reporting and industry KPIs, such as website analytics, MQLs, SQLs, conversion ratios, and ROIAbility to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.Up to date with the latest trends and best practices in digital marketing, account-based marketing, and measurement.Fluent in English. Fluency in French is a bonus.About Us Lumine Group architects the future of connectivity in the communications and media industry by providing businesses with a global ecosystem of like-minded professionals, customers, and partners. Lumine takes root from the word "illuminate," which reflects our mission to illuminate the potential of communications and media software businesses. We are buy-and-hold forever acquirers, meaning we never sell an acquired business. We believe in the businesses we acquire and the people behind them, and develop long-term, sustainable growth strategies. At Lumine, we believe the future is bright.Lumine Group is an equal opportunity employer, we recruit, hire, train, promote and provide all other privileges of employment to qualified people without regard to age, race, color, creed, national origin, gender, gender identity, gender expression, disability, marital status, veteran status, citizenship status, ethnicity, familial status, religion, sexual orientation or any other classification for which discrimination is prohibited.#J-18808-Ljbffr
