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The North America (NAM) B2B Marketing Analyst will support developing and executing and/or coordinating B2B marketing programmes for Distributors across USA and CANADA, under the direction of the Head of Global B2B Marketing.
The role supports the creation and delivery of B2B marketing processes and assets to support lead generation across online and offline channels.
The role will contribute to support established strategic partners, as well as onboard new partners and new territories with structured brand and lead generation campaigns, including support and management of the MDF (Marketing Development Fund) programme.
Key Responsibilities Lead generation : support full alignment with NAM Distributors, Global B2B team and the central Digital Marketing team (SMS) to prioritise lead generation, online and offline campaigns for distribution partners.
Work with the digital team and/or external partners to deliver PPC campaigns, SEO optimisation, Content Development, Websites and Landing Page initiatives, and more, as required.
Distributor acquisition support: Attract, onboard, and empower new distributors.
In alignment with the sales team, develop targeted digital marketing campaigns focused on key regions to identify and engage ideal partners.
MDF Programme Management : support management of a MDF programme alongside the Business Development Managers to ensure and encourage distributor use and compliance.
Contribute to regular communication, training and sales enablement tools to help partners deliver optimal lead to order conversion ROI metrics.
Under Marketing manager coordination, ensure campaigns are aligned to agreed business plans and targets.
Support programme compliance (proof of activity, reporting etc.)
Sales enablement : support regular sales and technical product training initiatives through webinars and occasional face to face events.
Marketing enablement : Support execution of joint programmes and campaigns through partners including, events, webinars, sponsorships, email campaigns and social media management.
KPI Reporting: support forecasting, evaluation, measurement and reporting of partner marketing campaign effectiveness.
Support Leads/Visits/Order transparency enhancement in collaboration with the Digital Marketing Team (SMS).
Elaborate weekly performance reports covering Leads, Visits, Orders, campaigns, etc.
Performance Optimisation – support data use and insight to proactively seek opportunities to drive optimisation of end to end Global B2B marketing activities.
Opportunity Analysis – analyse new marketing opportunities, support decision making.
This list is not exhaustive and the jobholder will be expected to undertake any duties within their capacity to meet the needs of the business and/or the function
