Marketing Analyst

Marketing Analyst
Empresa:

High Staff Recruitment


Marketing Analyst

Detalhes da Vaga

Description
The Customer Value Specialist manages tasks to deliver the base growth and retention strategy for their area, ensuring all communications are relevant and build a broad and deep relationship with our customers. Increasing customer lifetime value as a result of correctly targeted and managed communications and reducing churn through increased customer satisfaction.
Role purpose
Define and articulate CVM Campaigns with Vodafone Business Segments through the analysis of data sets and commercial leads? creation;
Analyse and identify business opportunities through the clustering of B2B universe of clients and prospects;
Build executive and operational dashboards to estimate the impact of the CVM projects and the evolution of the B2B universe;
Analyse and understand the campaign and channel performance (direct, indirect, retail, digital);
Promote product and process optimization, using models to test the effectiveness of different courses of action and the accuracy of the information;
Work closely with commercial teams, in order to implement solutions, monitor and continuously improve results.

Challenges
Identify opportunities to increment value;
Forecast campaigns & models results;
Track implementation;
Monitor results;
Continuous improve results;
Work with stakeholders throughout the organization to identify opportunities for leveraging company data to drive business solutions;
Ensure the quality of the information in the multiple sources/systems;

Comfortable working with a wide range of stakeholders and functional teams.

Ideal Background
Bachelor?s or Master?s Degree (or equivalent) in quantitative fields like Economics, Management, Computer Science, Engineering, Applied Mathematics, or similar;
Strong problem solving skills with an emphasis on business development;
Analytical and expansive thinking with a strong desire to deliver and develop;
Good communication and presentation skills;
PMO and implementation of projects e2e (from data crunching, presentation of the scenarios to the board and implementation of the solution)
Good Office skills (Excel, Access and Powerpoint);
Fluent in English.


Fonte: Ofertasemprego_Net


Área:

  • Outros / Outros empregos

Requisitos


Conhecimentos:

  • Access