Digital Analytics Specialist

Position Snapshot

Location: Braga/Lisbon (Portugal)
Company: Nestlé Business Services (NBS)
Full-time/Hybrid mode
Fluent in English

About us

Nestlé Business Services (NBS) is at the heart of the Nestlé Group.
We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide.
We are a multicultural and diverse team of professionals.
We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.
We are looking for talents who are eager to learn, team players, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment.
If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!

At Nestlé Business Services (NBS), diversity and inclusion are core values.
If you have any special needs, count on us to adapt your position.
Position Summary

For our Nestlé Business Services, we are currently looking for a Digital Analytics Specialist.
A regular working day in this position would involve collaborating with marketing and IT teams to gather tracking requirements for new campaigns and initiatives, implementing and testing tracking codes in Google Tag Manager to ensure accurate data collection and reporting, and monitoring and maintaining existing tracking codes, troubleshooting issues, and optimizing data collection processes for improved insights and reporting.

A day in the life of... Google Tag Manager and Google Analytics administrationImplementing and maintaining tags: Ensuring accurate implementation and maintenance of tags across digital platforms using Google Tag Manager.Collaboration with cross-functional teams: Working with marketing, IT, and analytics teams to gather tracking requirements for new campaigns and initiatives.Data analysis and interpretation: Analyzing data collected through Google Tag Manager to provide insights and make informed decisions for optimization and marketing strategies.Troubleshooting and issue resolution: Identifying and resolving tracking issues, ensuring data accuracy, and optimizing data collection processes for improved insights and reporting.Training and documentation: Providing training to teams on Google Tag Manager best practices, documenting tracking processes, and ensuring compliance with data privacy regulations. What will make you successful University Degree ideally specialized in Marketing, Computer Science or any other related fields+2 years of experience in Digital Technologies and Data & Analytics fields (focused in Website and Mobile Apps analytics)Proficiency in Google Tag Manager and Google AnalyticsFamiliar with HTML, JavaScript, and data layer architecture to effectively manage and troubleshoot tracking codesKnowledge of GDPR and data privacy regulations as they pertain to digital analyticsUnderstanding of using data visualisation tools (Power BI, Looker Studio), product analytics dashboarding is a plusData warehouse and cloud solutions basic understanding (GCP, BigQuery, Azure)Familiarity with A/B testing, conversion rate optimization, and user experience analysis to drive improvements based on the data collected through Google Tag Manager.Project Management skills and knowledge of agile methodologies (Scrum, Kanban)High mathematical/analytical skillsUnderstanding marketing processesHigh communication skills and coordination of multiple stakeholders in complex and fast changing environments What we offer

Here at NBS we care about our Talents and we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance.
Joining us will bring you:
Development of expertise in Nestlé's Shared Services BusinessImmersion in a culturally diverse teamLocal and international exposureFlexible working environmentEngagement and wellbeing activitiesCompetitive salary and annual bonus according to your performanceMeal allowance cardFlex Benefits - at NBS you can choose what benefits are more suitable for youMake part of the Nestlé Club and get discount in several partnersFree coffee (and good coffee) at the officeShop with special discounts for employeesCompany equipment according to professional needsMedical support available at the office (in Lisbon)E-learning courses and training program to get you where you aim to beCareer progression and possibilities for international career
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